Your money deserves an advisor who works for you.

SEBI-registered, fee-only fiduciary wealth advisory for ambitious professionals. We earn zero product commissions — ever. Direct, conflict-free advice and portfolio intelligence for your entire family wealth.

100+
Families advised
₹200 Cr+
Client assets tracked
SEBI
Registered
INA000023454
✓ SEBI-Registered In-House RIA
₹ 100% Fee-Only (No Commission)
📞 Free 30-Min Strategy Call
✓ Fiduciary Portfolio Intelligence
— The Conflict of Interest

Whose interests does your advisor put first?

Distributor vs Fiduciary RIA

Bank RM / Distributor

  • ✕

    "Free" Advice Can Be Expensive

    Most "free" advisors earn 0.75–1.5% a year in commissions from the products they recommend. Over time, these charges can cost you lakhs.

  • ✕

    They May Be Selling, Not Advising

    They operate under aggressive pressure to sell you expensive ULIPs and commission-paying mutual funds.

  • ✕

    No Legal Duty to Put You First

    As sales agents of the product manufacturer, they carry no legal obligation to act in your best financial interest.

Foliyo Direct Fee-Only Advisory

  • ✓

    Clear Fees, Paid by You

    Paid transparently and directly by you. Zero indirect commissions.

  • ✓

    Conflict-Free Advice

    Your advisor is NOT paid by mutual funds, insurers, banks, or other product companies.

  • ✓

    Regulated by SEBI

    Bound strictly by SEBI RIA regulations to act in your best interest at all times.

Ending value of portfolio

iBased on an analysis of a ₹50L starting investment balance, monthly SIP of ₹50,000 (₹6L/year), and an annual return of 12.0% CAGR over 20 years. It compares a portfolio charged a 1.0% asset-based trail commission fee against Foliyo's flat fee advisory, charting the net post-fee investment growth for both. Standard direct mutual fund expense ratios apply equally.

Intended strictly for illustrative educational purposes.

Total portfolio value after 20 years

+₹1.25 Cr In Your Pocket
With Flat Fee
Without Flat Fee

₹50L corpus · +₹6L/yr SIP (₹50k/mo) · 20 year horizon · 12% CAGR

₹9.1 Cr
With Flat Fee
₹7.9 Cr
Without Flat Fee
+₹1.25 Cr
In Your Pocket (+16%)
Switch to Direct Fee-Only Advisory →
— What You Get

Foliyo Advisory is your Family's Chief Financial Officer.

Advice, allocation, and execution across every dimension of your wealth.

Yearly Retainer · No Commissions · One Annual Fee
✓
Investment Advice Which Mutual Funds, Stocks & Bonds to invest in.
✓
Market-Signal Rebalancing Portfolio changes based on market conditions and your goals.
✓
PMS & Alternative Investments Access to PMS and Alternative Investment Funds (AIFs).
✓
US & Global Market Investing US equities and international funds for broader diversification.
✓
Pre-IPO & Unlisted Stocks Curated access to pre-IPO companies before they list.
✓
Family Tax Filing ITR for your entire family, coordinated with your investments.
✓
On-Call Financial Advice Where to invest a bonus? Which funds to sell? Call anytime.
✓
Active Wealth Monitoring Year-round oversight of your full financial picture.
— The Process

How Foliyo Advisory works.

Share your portfolio and goals, review your diagnostic wealth plan, and meet your dedicated Foliyo advisory team.

01

Share your Wealth Brief

Tell us your goals, portfolio size, city, and advisory preferences.

02

Portfolio Diagnostic

We analyze your asset allocation and prepare your custom wealth plan.

03

1-on-1 Strategy Session

Meet your dedicated Foliyo wealth manager to review your blueprint.

04

Active Stewardship

Continuous portfolio monitoring, rebalancing, and tax optimization.

— Your Private Wealth Office

A team of advisors for you.

Not a relationship manager with a sales target. A wealth team that plans, picks, sets up and keeps watch, and meets you 1-on-1 on video.

Wealth Director

Your senior advisor.

Senior Research Analyst

Picks and reviews your funds.

Concierge Assistant

Account setup, paperwork and updates, handled for you.

Fia AI

Purpose-built for answers, 24x7.

1-on-1 video calls with your team Meet your team  →
— Why Foliyo

Institutional wealth management, on your terms.

Conflict-free fiduciary advice designed for ambitious professionals — high-performing tech leaders, business owners, and HNI families.

01 🎯

Direct SEBI-registered RIA

You are advised directly by Foliyo under our own SEBI RIA license. No middlemen, no third-party handoffs — pure fiduciary accountability from day one.

02 💸

Transparent fee-only advice

You pay the advisor directly through a clear fee. That keeps the advice focused on what is right for you — not on which product pays more commission.

03 🛡️

Regulated advisory relationship

SEBI-registered investment advisors must follow SEBI's rules on suitability, disclosures, and client-first recommendations. You are speaking to an advisor — not a product salesperson.

04 ⚡

Free 30-minute strategy call

Foliyo makes it seamless. Answer a few questions, review your wealth diagnostic, and schedule your strategy call with our in-house advisory team.

— Stories of people who moved to RIA

What happens when advice is truly yours.

Real outcomes from families who switched from commission-based to fee-only advisory.

My previous RM had me in four ULIPs and a structured product I didn't understand. My new advisor spent three sessions unwinding that damage — and restructured everything into direct funds. First time I actually understood my own portfolio.

Keshav Gupta
Keshav Gupta
Engineering Leader, Bangalore
₹12L saved
in commissions over 10 yrs

I was sitting on ₹90 lakh of unvested ESOPs and had no idea how to think about tax, diversification, or timing. My advisor walked me through a phased liquidation plan that saved me over ₹18L in taxes in the first exercise alone.

Sanchita Jha
Sanchita Jha
Director, Salesforce, Hyderabad
₹18L
tax saved, first ESOP exercise

We'd been with the same bank RM for eight years. Never questioned it. The Foliyo questionnaire forced me to compare what we were paying (hidden) versus what we'd receive. We switched. The clarity alone was worth it.

Amit Gupta
Amit & Diya Gupta
Business Owners, Pune
8 years
of hidden commissions, stopped
— Built by Institutional Wealth Managers

Deep Wealth Management and Finance experience.

The Foliyo team has decades of experience in wealth management for HNIs and building technology products for the world.

Sachin Kabra
Sachin Kabra
Co-founder
Mohan Gupta
Mohan Gupta
Co-founder

Leadership previously at

HDFC Private Wealth Motilal Oswal Facebook Flipkart
— Common Questions

Everything you want to know.

What exactly is a SEBI Registered Investment Adviser (RIA)?
A SEBI RIA is a financial advisor registered with the Securities and Exchange Board of India under the SEBI (Investment Advisers) Regulations, 2013. Unlike mutual fund distributors or insurance agents, RIAs are legally bound by a fiduciary standard — meaning they must always act in your best interest, disclose all conflicts of interest, and cannot earn commissions from any financial product. Their only source of income is the fee you pay them.
How is this different from a mutual fund distributor or bank RM?
The key difference is who pays the advisor. A mutual fund distributor earns a trail commission from the fund house — typically 0.75–1.5% annually — funded through the fund's expense ratio. A bank RM has product sales targets and earns incentives from selling high-margin products. A fee-only RIA earns only the fee you pay them. This structural difference eliminates the conflict of interest and makes genuine fiduciary advice possible.
How much does a fee-only advisor charge?
Fee structures for SEBI-registered RIAs in India typically fall into two common models:
  1. Flat retainer: ₹25,000 – ₹1,00,000 a year, suitable for family financial planning, initial investment setup, ESOP exercise decisions, or NRI planning sessions.
  2. AUM-based annual fee: 0.5% – 1% of the managed capital per year, suitable for ongoing portfolio investment management, quarterly check-in sessions, rebalancing, and broader family financial advisory.

Note that the advisor will charge either a flat fee or an AUM-based annual fee, but not both. SEBI caps fees at ₹1,51,000 a year per family in the fixed-fee mode, or 2.5% of assets under advice in the AUM mode.

How does Foliyo charge for its advisory services?
Foliyo is a fee-only SEBI Registered Investment Adviser (INA000023454). You pay us a flat quarterly fee, from ₹5,400 a quarter plus a one-time onboarding fee (+18% GST), and nothing else. We earn zero commissions from fund houses, insurers or banks, and we use direct plans only. Cancel anytime, with no exit fee. See plans and pricing.
Who manages my portfolio at Foliyo?
Your own Foliyo wealth team: a Wealth Director (your senior advisor), a Senior Research Analyst who picks and reviews your funds, a Concierge Assistant who handles account setup and paperwork, and Fia AI for answers at any hour. The wealth practice is led by co-founder Sachin Kabra, who has spent 15 years managing HNI portfolios, including at HDFC Private Banking and Motilal Oswal AMC.
What happens during the free discovery call?
The 30-minute discovery call is completely free and non-binding. You'll meet your Wealth Director to review your portfolio diagnostic, discuss your financial roadmap, and evaluate if our fiduciary advisory model is the right fit for your family. There is zero pressure or sales pitch.
I already have a distributor managing my investments. Can I still use Foliyo.ai?
Absolutely. Many of our clients come to us while still working with a distributor. A fee-only advisor can work alongside your existing setup, provide a second opinion, help you transition gradually, or take over comprehensive planning. The introductory call is a good place to discuss your current situation and what transition might look like for you — there's no obligation to make immediate changes.
How is my email used to track investments and statements?
With your explicit permission, Foliyo.ai connects via read-only access to automatically detect and parse official financial statements sent to your inbox — including Consolidated Account Statements (CDSL/NSDL CAS) for stocks and mutual funds, monthly bank statements, loan EMIs, and insurance policies. This reconciles your family's scattered holdings into a unified, private household wealth dashboard without manual entry.
How does Foliyo.ai access my email, and is my data private and secure?

We treat your personal data with bank-grade security and institutional privacy standards:

  • Strictly Read-Only Access: We only request the gmail.readonly scope solely to detect and ingest financial statements and transaction alert emails. Foliyo.ai can never send emails, delete messages, or compose emails.
  • Zero Advertising & No AI Model Training: Your data is never sold to third parties, never used for targeted ads, and never used to train public AI models.
  • No Human Access: No human at Foliyo.ai reads your raw personal emails or statement attachments.
  • Google Limited Use Compliance: Foliyo.ai's use and transfer to any other app of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
  • Complete Control & 30-Day Deletion: You can disconnect your Google account at any time. Upon disconnection or upon emailing hello@foliyo.ai, all stored credentials, email extracts, and financial records are permanently deleted within 30 days. See our Privacy Policy for full details.
— Begin Here

Your wealth. Your advisor.
Your terms.

Take control of your wealth with conflict-free, fee-only fiduciary advice. The 30-minute strategy session is free and confidential. No sales pitch, no commitment.

Start Your Wealth Advisory Journey →
✓ In-House SEBI Registered RIA ✓ Zero Product Commission ✓ Free 30-Min Strategy Call ✓ No Spam, Ever