SEBI-Registered RIA Only

Your money deserves an advisor who works for you.

We match you with SEBI-registered, fee-only financial advisors who earn nothing from product commissions — ever. No commission conflicts. No bank sales pitches.

₹2,400 Cr+
Family wealth advised across our network
SEBI
Registered
All advisors, no exceptions
100%
Fee-only advisors

How much commission do you pay?iThis chart assumes a 1% annual trail commission on the total portfolio value — a common rate in the industry. Over a 10-year horizon with ₹50L starting corpus and ₹12L added each year, this compounds to a significant sum.

This is not about discouraging distributor relationships — it's about helping you understand the value behind what you pay, so you can have confident, informed conversations with your advisor about the quality of advice you receive in return.

₹50L corpus · +₹12L/yr · 10 year horizon · 12% growth

₹3.91 Cr
Final corpus
₹0L
Paid in hidden commissions
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SEBI Registered RIAs Only
100% Fee-Only (No Commission)
📞 Free 30-Min Intro Call
Foliyo Vetted Advisors
— Ask an Advisor

Get Clarity. Find Your Answers.

Real financial questions Indian investors ask. Transparent answers you can trust.

"SIP vs Lumpsum: Where should I invest in today's high market?"

Connect with Fiduciary RIAs

Get matched with certified SEBI-registered, fee-only financial planners who put your interests first. 100% commission-free.

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Calculate Hidden Costs

See exactly how much you pay in hidden mutual fund trail commissions and what you could save with fee-only advice.

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— The Conflict of Interest

Whose interests does your advisor put first?

Distributor vs Fiduciary RIA

Bank RM / Distributor

  • "Free" Advice Can Be Expensive

    Most "free" advisors earn ~1–2% commissions from the products they recommend. Over time, these charges can cost you lakhs.

  • They May Be Selling, Not Advising

    They operate under aggressive pressure to sell you expensive ULIPs and commission-paying mutual funds.

  • No Legal Duty to Put You First

    As sales agents of the product manufacturer, they carry no legal obligation to act in your best financial interest.

Foliyo Vetted Fee-Only RIA

  • Clear Fees, Paid by You

    Paid transparently and directly by you. Zero indirect commissions.

  • Conflict-Free Advice

    Your advisor is NOT paid by mutual funds, insurers, banks, or other product companies.

  • Regulated by SEBI

    Bound strictly by SEBI RIA regulations to act in your best interest at all times.

— The Process

Get matched in four simple steps.

Share your goals, get matched with a suitable advisor, and book a free intro call — without spam or commitment.

01

Share your Goals

Tell us your goals, income, city, and current advisory setup.

02

AI Matching

We find the most suitable advisor for you.

03

Free Discovery Call

Schedule a free 30-minute call with the advisor to evaluate a mutual fit.

04

Hire With Confidence

Hire the advisor you align with best.

— Sample Foliyo Advisors

See who we'd match you with, right now.

Vishal Shah
Vishal Shah
CFA, CA, CS, RIA
LocationPune
Advised AUM₹250 Cr+
Clients100+
SEBI RegINA000019220

"Most ESOP holders I meet are under-diversified. By the time they realise it, the window to rebalance has closed."

ESOP Taxation Equity Diversification Startup Equity NRI Compliance
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— Why Foliyo

The best way to find a trusted financial advisor.

Good fee-only advisors exist. Finding the right one for your specific situation has been the hard part — until now.

01 🎯

Carefully matched advisors

Every advisor on Foliyo is checked before being introduced to you. We verify their SEBI registration, understand their fee model, and review their experience.

02 💸

Transparent fee-only advice

You pay the advisor directly through a clear fee. That keeps the advice focused on what is right for you — not on which product pays more commission.

03 🛡️

Regulated advisory relationship

SEBI-registered investment advisors must follow SEBI's rules on suitability, disclosures, and client-first recommendations. You are speaking to an advisor — not a product salesperson.

04

Free 30-minute intro call

Foliyo makes it easier. Answer a few questions, get matched with a suitable advisor, and book a free intro call — often within 24 hours.

— Stories of people who moved to RIA

What happens when advice is truly yours.

Real outcomes from families who switched from commission-based to fee-only advisory.

My previous RM had me in four ULIPs and a structured product I didn't understand. My new advisor spent three sessions unwinding that damage — and restructured everything into direct funds. First time I actually understood my own portfolio.

K
Keshav Gupta
Software Engineer, Bangalore
₹12L saved
in commissions over 10 yrs

I was sitting on ₹90 lakh of unvested ESOPs and had no idea how to think about tax, diversification, or timing. My advisor walked me through a phased liquidation plan that saved me over ₹18L in taxes in the first exercise alone.

S
Sanchita Jha
Product Director, Hyderabad
₹18L
tax saved, first ESOP exercise

We'd been with the same bank RM for eight years. Never questioned it. The Foliyo questionnaire forced me to compare what we were paying (hidden) versus what we'd receive. We switched. The clarity alone was worth it.

A
Amit & Diya Gupta
Business Owners, Pune
8 years
of hidden commissions, stopped
— Common Questions

Everything you want to know.

What exactly is a SEBI Registered Investment Adviser (RIA)?
A SEBI RIA is a financial advisor registered with the Securities and Exchange Board of India under the SEBI (Investment Advisers) Regulations, 2013. Unlike mutual fund distributors or insurance agents, RIAs are legally bound by a fiduciary standard — meaning they must always act in your best interest, disclose all conflicts of interest, and cannot earn commissions from any financial product. Their only source of income is the fee you pay them.
How is this different from a mutual fund distributor or bank RM?
The key difference is who pays the advisor. A mutual fund distributor earns a trail commission from the fund house — typically 0.5–1.5% annually — funded through the fund's expense ratio. A bank RM has product sales targets and earns incentives from selling high-margin products. A fee-only RIA earns only the fee you pay them. This structural difference eliminates the conflict of interest and makes genuine fiduciary advice possible.
How much does a fee-only advisor charge?
Fee structures vary by advisor and complexity of your financial situation. Common models include: a flat annual retainer (₹60,000 – ₹5,00,000+ depending on scope), an AUM-based fee (typically 0.5–1% of assets managed), or a fixed project fee for one-time plans. In all cases, the fee is transparent, agreed upon before engagement, and paid directly by you. Our matched advisors will clearly explain their fee structure in the introductory call.
How does Foliyo make money if the matching is free?
Foliyo charges a flat referral fee directly to the advisor if and when you engage them — not from the advice fee you pay, and not from any product commission. This fee is disclosed to advisors upfront and does not change their fee structure for you. We do not earn from products, do not earn from your investments, and will never share or sell your data to third parties.
How are advisors vetted?
Every advisor in our network goes through a multi-step vetting process: (1) SEBI RIA registration is verified directly on the SEBI website, (2) We review their client engagement agreement and fee schedule, (3) We conduct a reference call with 1–2 existing clients, (4) We do a structured interview covering their process, philosophy, and how they handle conflicts, (5) We assess their specialisation against the advisor profiles we accept into the network. We decline roughly 60% of advisors who apply to join.
What if I don't find a good fit after the intro calls?
No problem — and no pressure. The 30-minute intro call is completely free and non-binding. If none of the matched advisors feel right, let us know and we'll either re-match with a different set of advisors or help you understand what might be the right fit for your specific situation. Our goal is a long-term match, not a quick placement.
I already have a distributor managing my investments. Can I still use Foliyo?
Absolutely. Many of our clients come to us while still working with a distributor. A fee-only advisor can work alongside your existing setup, provide a second opinion, help you transition gradually, or take over comprehensive planning. The introductory call is a good place to discuss your current situation and what transition might look like for you — there's no obligation to make immediate changes.
— Begin Here

Your wealth. Your advisor.
Your terms.

Two thousand families have already made the switch to fee-only advice. The intro call is free. You talk to your advisor within 24 hours. There is no commitment.

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✓ SEBI Registered Advisors ✓ Zero Product Commission ✓ Free 30-Min Intro Call ✓ No Spam, Ever