— Know the Difference

Who is really working for you?

The person managing your money may be a salesperson, not an advisor. Here's the structural difference.

Distributor / Bank RM Commission-Based
  • Paid by fund houses

    Earns 1–2% trail commission hidden inside your fund's expense ratio

  • No fiduciary duty

    Legally classified as a product distributor — no obligation to act in your interest

  • Limited product shelf

    Recommends only products that pay them — regular funds, ULIPs, high-commission insurance

  • No tax coordination

    Advice ends at the product sale — no ITR, no tax-loss harvesting, no LTCG planning

  • Reactive at best

    Portfolio rarely reviewed unless you follow up — no proactive rebalancing

  • Siloed view

    Your equity, debt, insurance and estate are handled separately with no holistic plan

SEBI Registered RIA Fee-Only · Fiduciary
  • You pay the fee — nothing else

    Zero trail commission. No hidden cost embedded in your investments

  • SEBI fiduciary mandate

    Legally bound to always act in your best interest — no exceptions

  • Full market access

    Mutual funds, stocks, bonds, PMS, AIFs, US equities, pre-IPO — whatever is right for you

  • Tax-aware investing

    ITR filing for your family, LTCG harvesting, and tax-efficient portfolio design — all coordinated

  • Active rebalancing

    Market-signal driven, goal-aligned portfolio reviews year-round — on-call for any decision

  • Your family's CFO

    Investment, tax, insurance review, estate planning — one advisor with the full picture

— Annual Fee Comparison

With a Distributor, commission fees keep rising as you get wealthier.

Annual fee paid at each corpus size. Hover over any bar to compare.

Distributor / Bank RM — 1.1% flat
SEBI RIA — declining slab rate

Portfolio size ₹50L → ₹10 Cr  ·  Annual advisory fee in ₹ Lakhs

Your portfolio: ₹1 Cr
Distributor₹1.10L / yr
RIA₹0.80L / yr
Save ₹30K / yr with RIA
Your portfolio: ₹2 Cr
Distributor₹2.20L / yr
RIA₹1.40L / yr
Save ₹80K / yr with RIA
Your portfolio: ₹5 Cr
Distributor₹5.50L / yr
RIA₹2.60L / yr
Save ₹2.90L / yr with RIA
Your portfolio: ₹10 Cr
Distributor₹11.00L / yr
RIA₹3.85L / yr
Save ₹7.15L / yr with RIA
— The Process

Get matched in four simple steps.

Share your goals, get matched with a suitable advisor, and book a free intro call — without spam or commitment.

01

Share your Goals

Tell us your goals, income, city, and current advisory setup.

02

AI Matching

We find the most suitable advisor for you.

03

Free Discovery Call

Schedule a free 30-minute call with the advisor to evaluate a mutual fit.

04

Hire With Confidence

Hire the advisor you align with best.

— Sample Foliyo Advisors

See who we'd match you with, right now.

Hemendra Gandhi
Hemendra Gandhi
MBA, RIA
LocationMumbai
Advised AUM₹1,000 Cr+
SEBI RegINA000004237

"Wealth creation is not about picking the right stock. It is about building the right structure — and staying in it long enough to let compounding do its work."

Wealth Creation Financial Planning Wealth Management HNI Families
Find My Advisor →
— Stories of people who moved to RIA

What happens when advice is truly yours.

Real outcomes from families who switched from commission-based to fee-only advisory.

My previous RM had me in four ULIPs and a structured product I didn't understand. My new advisor spent three sessions unwinding that damage — and restructured everything into direct funds. First time I actually understood my own portfolio.

Keshav Gupta
Keshav Gupta
Engineering Leader, Bangalore
₹12L saved
in commissions over 10 yrs

I was sitting on ₹90 lakh of unvested ESOPs and had no idea how to think about tax, diversification, or timing. My advisor walked me through a phased liquidation plan that saved me over ₹18L in taxes in the first exercise alone.

Sanchita Jha
Sanchita Jha
Director, Salesforce, Hyderabad
₹18L
tax saved, first ESOP exercise

We'd been with the same bank RM for eight years. Never questioned it. The Foliyo questionnaire forced me to compare what we were paying (hidden) versus what we'd receive. We switched. The clarity alone was worth it.

Amit Gupta
Amit & Diya Gupta
Business Owners, Pune
8 years
of hidden commissions, stopped
— Built by Institutional Wealth Managers

Deep Wealth Management and Finance experience.

The Foliyo team has decades of experience in wealth management for HNIs and building technology products for the world.

Sachin Kabra
Sachin Kabra
Mohan Gupta
Mohan Gupta

Co-founders

Previously at

HDFC Private Wealth Motilal Oswal Facebook Flipkart
— Begin Here

Your wealth. Your advisor.
Your terms.

Two thousand families have already made the switch to fee-only advice. The intro call is free. You talk to your advisor within 24 hours. There is no commitment.

Find My Advisor →
✓ SEBI Registered Advisors ✓ Zero Product Commission ✓ Free 30-Min Intro Call ✓ No Spam, Ever